2009 Mobile Trends - (Part One)
Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store. 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers...
View Article2009 Mobile Trends - (Part Two)
Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media. Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine...
View ArticlePredicting What Mobile Phones Will Do for us Next
In the fast moving world of mobile communications, innovation that truly enhances the users’ experience can be elusive. Handset designs based on technology push, network operator specification, and...
View Article6-step process for planning a user test
Preparing for user testing requires a surprisingly large amount of planning. Here are the 6 key steps you should go through to get ready.
View ArticleA Visual Tool for Brand Personality Development
“Volkswagen is really down-to-earth.” “Nike is exiting.” These examples show that consumers use personality traits when they communicate about brands among each other. Brand personality is the set of...
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